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A Marketing & Communications expert, I have honed my skills as a trusted advisor to senior executives, offering strategic brand counsel and empowering them to make informed decisions. I specialize in differentiating organizations and challenging conventional thinking, embracing ever-evolving challenges and unexpected twists as catalysts for innovation and positive collaboration.
Throughout my career, I've worked with significant contributors in the energy and chemical sectors - Baker Hughes, ExxonMobil, Chevron, and Huntsman - providing valuable counsel to executives, implementing successful communication strategies, and creating compelling marketing campaigns.
With a strategic mindset and a keen understanding of emerging trends, I have led organizations through paradigm shifts in marketing practices. My track record of achievements and accolades from industry leaders is a testament to my vision and contribution to driving growth and helping organizations reach significant milestones.
XRI is the leading full-cycle water management and produced water midstream company with advanced water treatment technologies and recycling frameworks.
Brought on as Director of Marketing & Communications for this Texas-based energy technology and services company with full ownership for all aspects of marketing and communications, including public affairs, media relations, internal and executive communications, and community/public relations, I implemented a comprehensive and innovative communications strategy that elevated the company's industry/employee messaging and executive positioning, while navigating complex issues and challenges.
● Owned full accountability for all aspects of marketing and communications, such as public affairs, media relations, internal and executive communications, and community/public relations.
● Boosted brand awareness and engagement by effectively directing social media, digital marketing, video creation, content management, and content strategy.
● Generated a 100% increase in LinkedIn followers and brand awareness within the first year.
● Charted the successful development and execution of innovative marketing and communications strategies inclusive of engaging, visually appealing content, industry/employee messaging, and executive positioning for optimal visibility.
● Achieved a 100% increase in pitching success and 200% increase in placement by cultivating and leveraging strategic industry and regional/digital media contacts.
● Partnered with operational leadership to strategize and deploy field communications; worked directly with the H&SE Director on safety as well as announcements and employee spotlights.
● Secured a competitive advantage for the company by crafting and launching an impactful website redesign with SEO and LinkedIn campaigns that gained the attention of internal leadership, competitor leadership, and Morgan Stanley.
● Played a key role in winning the inaugural Hart Energy ESG Award by preparing the first annual ESG report and quality scorecard.
● Maintained up-to-date knowledge of industry trends to capitalize on current and emerging opportunities.
● Demonstrated a strong ability to execute impactful and sound decisions in ambiguous environments.
● Analyzed marketing data to determine the effectiveness of strategies and drive impact.
● Influenced decision-making by conveying key insights to leadership and stakeholders.
● Recognized as an influential thought leader with the ability to impact business direction.
● Navigated complex issues, crises, and challenges with an innovative and solution-focused mindset.
ExxonMobil Corporation is an American multinational oil and gas corporation headquartered in Spring, Texas.
● Aligned objectives and bridged communications with ExxonMobil Upstream businesses to strategize and deploy effective internal marketing communications.
● Developed and launched leadership communications and employee engagement, cultural change, branding, and other communications strategies.
● Doubled services requested within nine months by spearheading the creation and execution of a comprehensive communications strategy consisting of a content marketing plan, editorial calendar, brand awareness, key messaging, news articles, internal social media, websites, and digital marketing/videos.
BJ Services is a leading provider of hydraulic fracturing and cementing services to upstream oil and gas companies, engaged in the exploration and production of North American oil and natural gas resources. (Reduction in force due to bankruptcy.)
● Held responsibility for managing executive communications for the CEO, COO, CFO, and VPs of IR, Legal, IT, and Sales, including town halls, corporate videos, and executive campaigns.
● Standardized the brand company-wide in close collaboration with the corporate brand manager by defining and building consistency of the brand across the company.
● Strengthened digital and social media engagement by liaising with the marketing manager and public affairs manager to craft internal/external strategies for the blog, Facebook, Twitter, LinkedIn, and more.
● Cultivated positive relationships with IT, legal, EHS&Q, HR, and other business partners to deliver internal communications, such as news articles, business/safety campaigns, messaging, and alerts.
● Drove continuous improvement across messaging, webpages, and campaigns through proactive collaboration with internal business partners.
E. Marketing Communications provided affordable and effective methods for clients to bring in new customers through online media and traditional printed materials. Clients included Chevron, Baker Hughes, Total, Southwestern Energy, Scientific Drilling International, and Nexeo Solutions.
● Enhanced and optimized the brand, image, and business continuity of global companies by innovating and launching strategic marketing and communications campaigns, strategies, and plans.
● Contributed to the creation of a positive and cohesive work environment through internal and employee engagement communications; defined strategies and editorial calendars.
● Produced brand-aligned content, such as social media content and digital communications.
● Supported the ongoing success of company executives by crafting strategic executive communications and leveraging industry expertise to provide counsel regarding how to successfully implement marketing communications including branding, social media, digital media, internal and executive communications, website, content marketing.
· Responsible for developing and implementing integrated communication strategy and plans in support of the business objectives for the Strategy, Technology & Commercial Integration organization and its Leadership Team.
· Provided communications and brand counsel to leadership as well as managers and supervisors.
· Managed team of two including consultant/contractor relationships.
· Editor of monthly and weekly business news line-up, including identifying, creating, writing, and distributing stories that showcase the business and how it benefits the corporation.
· Special projects: Identified and utilized appropriate communication strategy and vehicles, including new media and video tools.
· Managed business intranet site.
· Responsible for communications measurement.
· Managed staff and agencies for communications consistency and delivery.
· Provided change management counsel as well as strategy and implementation.
· Member of corporate social media team.
· Created, implemented, and monitored internal new media communications.
